MCDONALD'S is flipping its famous Golden Arches sign over to make a powerful statement.

The fast food giant is turning the giant M sign on its head to become a W today - and there's a very worthy reason.

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In a world first, the Big Mac chain is turning its logo into a symbol for International Women's Day.

A branch in Lynwood, California, switched it up in "celebration of women everywhere."

On Thursday, McDonald's has vowed to switch the logo on its Instagram, Twitter and Facebook for the cause.

McDonald's Chief Diversity Officer Wendy Lewis said: "In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.

"From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success."

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International Women's Day celebrates the achievements of women, as well as acting as a catalyst for change when it comes to gender equality.

The theme of this year's International Women's Day is #PressforProgress.

The Gender Pay Gap still exists in the UK where women earn up to 14% less than men. In January 2018, Ladbrokes, EasyJet and Virgin Money revealed pay gaps of over 15 per cent in favour of men.

It has been observed for over 100 years and is now marked around the world.

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This is not the first time McDonald's has moved into social commentary, having recently announced it is ditching foam cups to become more environmentally friendly.

It comes after craft beers firm BrewDog released a "cheaper beer for girls" intending to highlight the gender pay gap - but in a stunt that massively backfired.

The gaffe has lead to the Pink IPA term trending on social media - especially after one Brewdog's social media posts sarcastically said "pink and glitter" is for girls.