IT'S the powder that's gone viral thanks to its blurring effects - but it'll also set you back £35.
So it's no wonder beauty fans are racing to their nearest Superdrug to nab a £4.99 dupe of the Huda Beauty favourite.
Katie is one of them, and to share a comparison video, as she did one side of her face with the Huda powder, and one with Collection's Filter Finish.
"Look, I know what you're thinking, how can a £5 powder compare to a £35 powder?" she began the video.
"Let me show you."
Holding up the Huda powder, which she had in the shade Pound Cake, Katie continued: "Everyone knows and loves this powder and don't get me wrong, I absolutely adore it.
"It blurs my under eyes and makes them look completely flawless, so I get it."
"Just look how smooth that's made my under eye!" she gasped, as she did one side of her face with the Huda option.
However, Katie then insisted that the Collection powder, which she nabbed in Translucent, "does just as good a job for a fraction of the price".
Doing the other side with the budget dupe, she added: "It might actually be even more smoothing and blurring than the Huda side and it definitely gives more coverage as well."
But Katie also pleaded with people not to sell out her "beauty secret", as she admitted: "
"I don't even know why I'm telling you my secrets because I don't want this powder to sell out," she said.
"I'm going to have to run and stock up!
"Once people realise how good this powder is, I know it's going to be impossible to get.
"I absolutely love both of these powders but for price point and how it performs, I'd pick Collection any day."
The comments section was almost immediately filled with people keen to get their hands on the Collection powder to try out, with one writing: "I love the Huda one but the scent irritates my eyes.
"Will have to try this Collection one!"
"You’ve just influenced me…" another admitted.
Hayley Walker, Beauty Expert at spoke exclusively to Fabulous about the big beauty trends for 2025.
Haircare
Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment.
Hair glosses are multifunctional as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025’s core trends. This treatment is perfect for those seeking an affordable, at-home glow-up.
2025 will focus on skin repairing and texture-enhancing treatments.
Skincare
Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance the skin’s appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. “Rejuvenation is expected to dominate 2025 skincare trends as many seek to a achieve flawless, youthful complexion.
Skincare routines will also include back-to-basic products for a simplified routine.
Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving makeup and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant.
Makeup
Makeup trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin.
Makeup looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks.
Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect.
Nails
2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
"Ok that looks SO good!!" a third praised.
"What about the longevity? That’s one good thing about Huda," someone else asked.
To which Katie replied: "I don’t find it creases throughout the day."
"Ordered it!" another laughed.
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