LOOKS are ten times more important than brains in online dating, a study suggests.
Attractiveness was found to be by far the biggest factor in whether a profile was chosen.
Height, job, personality and even similarity to their partner all trailed well behind.
Researcher Dr Hannes Rosenbusch said there was little point in polishing a write-up — but sexing up the picture was a must.
He added: “Physical attractiveness in the profile picture mattered a lot — and the other factors mattered a little.”
The findings are from analysis of 5,340 decisions made by 445 people aged between 18 and 35 on dating apps such as Tinder.
Attractiveness was ranked out of seven — and a 1.5-point improvement in the score led to a 20 per cent boost in matches and nearly doubling the chances of being selected.
However, the same level of improvement to a biography led only to a two per cent rise.
Dr Rosenbusch, from the University of Amsterdam, said: “For both men and women, the selection of short-term partners tends to be dominated by physical attractiveness.
"The large effect of profile picture attractiveness drowns out the small effects of intelligence, height and biography.
“Most occupations and bio texts end up performing similarly on the dating market.”
About one in ten Brits met their current partner online, polls suggest.
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