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IT'S THE PITS

Women are dying their armpit hair bright colours and sharing the results on Instagram

Women have been sharing snaps of their bold pits using the hashtag #dyedpits

A HAIR-raising beauty trend has seen women growing out their underarm fuzz and dying it a bright, bold colour.

The bonkers look has gone viral with dozens of women sharing snaps of their rainbow pits using the hashtag #dyedpits on Instagram.

 Women have been dying their armpit hair bold colours
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Women have been dying their armpit hair bold coloursCredit: SNAP Viral

Roxie Hunt, a hairstylist from Seattle, helped spearhead the eye-catching look and insists women should embrace their underarm hair rather than feeling forced to shave it off or hide it.

“It's no secret that some of us choose not to shave or wax our pits,” she wrote in a blog post for .

“More and more often, I am meeting women who unapologetically choose not to succumb to the societal pressure of scraping a razor against the soft skin of their bodies. If you recall, I want to celebrate pit hair.”

Roxie asked a pal at the salon to help her test out the best armpit dying technique and offered a wealth of tips and advice to any women wanting to try out the trend for themselves.

 Beauty fans have shared snaps of the head-turning trend on Instagram
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Beauty fans have shared snaps of the head-turning trend on InstagramCredit: SNAP Viral
 Roxie Hunt, a hair stylist from Seattle, has helped spearhead the trend
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Roxie Hunt, a hair stylist from Seattle, has helped spearhead the trendCredit: SNAP Viral
 Women have posed with their arms above their heads to flash their rainbow pits
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Women have posed with their arms above their heads to flash their rainbow pitsCredit: SNAP Viral
 Purple, blue and pink are popular go-to colours for those experimenting with the trend
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Purple, blue and pink are popular go-to colours for those experimenting with the trendCredit: SNAP Viral

“I have always wanted to colour someone's pit hair... I asked my co-worker Rain if she would be down to let me dye her pit hair blue to match her hair colour and she agreed, heartily,” she wrote.

“I began by mixing bleach and 30 volume developer. I knew I needed something strong enough to cut through that coarse hair and lighten it up as much as possible, but I didn't want to use 40 volume because I didn't want to cause any uncomfortable burning on the delicate skin in her pits.

“First, I had Rain wipe her pits down to remove any deodorant that might be lingering.

“Then, I got right in there with my bleach and colour brush, applying it thick in small sweeping strokes in all directions, making sure to fully cover every hair.”

 Fans say women should not be ashamed or hide their body hair
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Fans say women should not be ashamed or hide their body hairCredit: SNAP Viral
 Two pals flash their colourful armpit fuzz while wearing sports bras
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Two pals flash their colourful armpit fuzz while wearing sports brasCredit: SNAP Viral
 Deodorant and sweat must be removed before the hair dye can be applied to the pits
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Deodorant and sweat must be removed before the hair dye can be applied to the pitsCredit: New York Times / Redux / eyevine
 One woman experimented with two colours underneath her right pit
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One woman experimented with two colours underneath her right pitCredit: SNAP Viral

Women have dyed their pits turquoise, pink, blue, red and purple, posing with their arms above their head to show off the trend.

But this isn't the first bizarre armpit trend.

Last year, we revealed how women were adorning their pits with glitter.

And glitter tears have also been seen, with fashionistas placing the sparkles beneath their eyes to resemble shimmering tears.

Ashley James has her armpits shaved by Andrew and Shane in Celebrity Big Brother
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