IT doesn't feel like Christmas until the John Lewis Christmas advert has aired - so the question everyone wants to know is when will it be released?
Here's what we know about this year...
For many Brits, the John Lewis’ festive advert marks the official countdown to Christmas, and fans have long been wondering what the 2019 instalment will look like.
Thankfully, they don't have long left to wait.
The supermarket has confirmed the film will be released tomorrow.
They have also released a teaser for the ad that focuses on a mysterious character named Excitable Edger.
The clip shows snow falling in front of a wooden door and knocker.
A hand then reaches up and knocks on the door, which opens to reveal a warm orange glow inside.
Text then appears reading: "Meet Edgar 14.11.19 #ExcitableEdgar"
Anticipation had been building because the the ads typically appear in the first two weeks of November, though the release dates have been getting progressively later.
Both the 2014 Monty the Penguin and 2015 Man on the Moon adverts were released on November 6.
However, the 2016 Buster the Boxer and 2017 Moz the Monster adverts didn’t come out until November 10.
And, the 2018 Elton John advert, which saw the pop legend's life and career played out, didn’t drop until November 15.
There’s no news yet on the budget for this year's advert, but the last two years’ ads both cost around £7 million to make.
Fans have been discussing who is most likely to feature on social media - and some have tipped Lewis Capaldi to record the track.
One user even suggested that Lewis should cover Billie Eilish’s song When The Party’s Over for the advert.
The Scottish singer has had a pretty good year - his single Someone You Love spent seven weeks at number one and has nearly 29 million views on YouTube.
In August Lewis , who was the star of the 2018 advert.
But John Lewis is unlikely to reveal the music to the advert until the day it is broadcast on TV.
In 2018, the John Lewis advert featured the life story of Sir Elton John, from childhood to superstar.
The ad, called The Boy and the Piano, begins with a dressing-gown clad Sir Elton gently tapping out the opening bars to Your Song.
The rest of the advert goes through key moments of his life from stadium tours and travelling on a private jet to playing at his local pub and performing at a school.
At each stage of his life the performance of Your Song is a recording of Sir Elton’s voice from that time.
Then, at the end, we see a four-year-old Elton John getting a piano from his grandmother for Christmas.
The advert closes with Sir Elton in his dressing gown again, playing the final notes of Your Song.
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