A MAJOR supermarket has slashed the price of tubs of Cadbury Heroes to just a few quid ahead of Mother's Day.
Asda has slashed the price of the popular chocolate to £3.33, giving shoppers the perfect chance to nab a last minute bargain.
Britain's third largest supermarket has reduced the cost of the 290g chocolate by 95p as part of its new Rollback price campaign.
The price undercuts a number of its competitors, including Waitrose which is charging £4 for the same product.
Meanwhile, Tesco has priced the treat at £4.50 for non-clubcard members and £3.50 for those who have one.
Sainsbury's is charging £5 for the box but Nectar users can get a discount of £1 if they scan their card.
Those keen to stock up ahead of the holiday can do so via Asda's online website or in one of its 1,106 stores across the United Kingdom.
It comes as Mother's Day is fast approaching, with many still scrambling for ideas of what to buy.
The holiday will take place on Sunday March 30, with many people giving their mums, grandmothers or important women in their lives a gift to mark the occasion.
It's not the first time the shop has wowed shoppers with its Mother's Day gift.
One shopper managed to pick up a LEGO bouquet of flowers, usually £54.99, but it is scanning for just £3.
Elsewhere, the store has also slashed the price of its small Easter eggs to just 98p, making it one of the cheapest supermarkets to buy the chocolate.
Savvy shoppers can now pick up a range of eggs including Cadbury Buttons, Mini Eggs, and Mars Maltesers for a bargain price.
It's not uncommon for supermarkets to slash prices below what rivals are offering to lure customers.
But just because one store is the cheapest this week, that may not be the case the following week.
Grocers can run deals and offers at various different times to each other.
So if you are looking for a bargain you should keep an eye on supermarket websites to ensure you are not missing out.
Price comparison sites such as Trolley can also help you find the cheapest place to buy a product.
You simply type in the item you are looking for and it shares how prices vary from store to store.
From same day click and collect flowers to experience days, find a swift gift as late as Sunday morning and get money off with these hand-picked discount codes:
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It's worth signing up to the Asda Rewards scheme to save money at the supermarket.
The loyalty scheme, which is free to join, lets you earn Cashpot points by completing "missions" like hitting spending targets or buying products in certain categories.
You can also earn cashback by buying star products.
If you're a regular shopper and often go for Asda's more premium lines, it's worth taking on the "downshifting" challenge too.
This means going for budget lines over more luxury lines, which could save you hundreds of pounds a year on your shopping.
It's worth joining up to specific Facebook groups where shoppers flag bargain deals they've found online or in-store too.
Two worth liking and following are the Latest Deals Facebook Group and the Extreme Couponing and Bargains UK Facebook group.
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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