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KELLOGG'S has confirmed that a childhood favourite cereal has been discontinued again following a mass recall last year.

The breakfast giant has confirmed to The Sun that its chocolate-flavoured Corn Flakes are not returning to shelves.

Box of Kellogg's Chocolate Corn Flakes cereal.
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Kellogg's has confirmed it's not bringing back its chocolate flavour Corn FlakesCredit: Kellogg's

Last May, Kellogg's urgently recalled the cereal from the shelves amid fears the product could lead to choking or dental damage.

It was pulled from shelves last spring and has not been seen since, leaving many shoppers to ask where it had gone.

Writing on X, one user said: "Did @KelloggsUKI discontinue chocolate cornflakes again?".

Another wrote: "I know you recalled chocolate cornflakes, but are they ever going to be back again, they were only brought back for a few weeks then re called."

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A third posted: "Any idea when your chocolate cornflakes are coming back in store?"

Earlier this week, rumours swirled online that the cereal was due to make a return to shelves.

Shoppers were really excited when they spotted the rumour, with one customer writing: "glad to hear it".

Another wrote: "When when when?!!"

While a third posted: "YES they were 10/10."

But The Sun reached out to Kellogg's who confirmed that the cereal would not be returning to shelves any time soon and had not come back since the recall a year ago.

Kellogg's discontinues breakfast cereal

They said: "We love that Kellogg’s fans are so passionate about their favourite cereals and we’re proud to be a part of millions of people’s breakfasts each morning in the UK.

"We can never say never, but while there are no current plans to bring back Chocolate Corn Flakes, we do have lots of other exciting new products out now, like Kellogg’s Oaties and Bluey Multigrain cereal, with more coming next year for cereal lovers to try.”

It will come as a blow to excited shoppers who said their "life was complete" the last time it made an appearance on supermarket shelves.

The beloved item was first introduced in 2013 and shoppers went wild.

Writing on Facebook, one social media user described them as the: "Best Corn Flakes ever!!"

Another wrote: "Yay! Choco Corn Flakes! Two of my favourites in one!"

However, despite its popularity, it was axed in the same year.

OTHER AXED CEREAL

And it's not the first time Kellogg's has waved goodbye to a beloved snack.

Last summer the food giant axed All Bran Golden Crunch, in a blow to shoppers.

Two years ago shoppers were also horrified to learn the cereal giant had axed Frosties from its multi pack boxes as it contained too much sugar.

And it's not only Kellogg's which has pulled the trigger on a number of popular morning foods.

Weetabix confirmed earlier this month that Alpen cereal bars have now permanently disappeared from supermarket shelves.

Tesco left shoppers heartbroken when it confirmed it was no longer making its own-brand apricot wheats.

Nestle also said last summer it was no longer making Cheerios Vanilla O's, leading to heartbreak.

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The giant also delivered another blow to shoppers when it confirmed that Golden Grahams cereal was not making a comeback.

Golden Grahams were popular in the 80s and 90s but were discontinued in 2021.

Why are products axed or recipes changed?

ANALYSIS by chief consumer reporter James Flanders.

Food and drinks makers have been known to tweak their recipes or axe items altogether.

They often say that this is down to the changing tastes of customers.

There are several reasons why this could be done.

For example, government regulation, like the "sugar tax," forces firms to change their recipes.

Some manufacturers might choose to tweak ingredients to cut costs.

They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.

For example, Tango Cherry disappeared from shelves in 2018.

It has recently returned after six years away but as a sugar-free version.

Fanta removed sweetener from its sugar-free alternative earlier this year.

Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.

While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.

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