ITV to switch off for 1 hour to encourage people to exercise and feel part of Team GB
Olympic Bronze medallist Greg Rutherford says it is an 'amazing chance' to feel like a hero
ITV will stop broadcasting for an hour at 9.30am a week on Saturday to encourage Brits to get off their sofas and exercise.
An on-screen message will instead tell viewers: “We’ve gone running — why don’t you join us?”
During the blackout, 2,000 sports clubs will welcome anyone who wants to try a new activity, with Olympians on hand to give advice.
Dubbed “Britain’s biggest sports day”, it is the official celebration of Team GB’s success in Rio instead of a bus parade.
Bronze medal-winning long jumper Greg Rutherford called it an “amazing chance” to feel part of Team GB’s achievements.
RELATED STORIES
Bill Sweeney, chief executive of British Olympic Association, said: "'I Am Team GB’ will be the country’s biggest ever sports day inviting participants from all the Home Nations to share in the performances of Team GB athletes at Rio 2016 and be inspired to get active.
"The National Lottery is a key partner and the work they undertake with the British public to fund athletes’ pursuit of Olympic competition and achieve medal success is vital. We firmly believe that this will be a meaningful way to celebrate success and be a unique opportunity to engage in sport and activity in this country across many forms."
