A BENIDORM bar has come under fire for its bizarre drinking game in which players get slapped in the face after doing a shot.
Shocking footage posted by the Wild Duck bar showed 15 or so punters take part in the "idiotic" Slap Shot experience.
Furious viewers slammed the "moronic" game for "promoting and normalising violence".
In the video clip, over a dozen men can be seen taking turns to sit on a chair and do a shot.
After each man gets one down the hatch, a worker chucks water into their face and slaps them right across the noggin.
Their heads can be seen turning due to the force of each blow.
The bizarre compilation clip ends with the game players smiling and applauding.
But social media users blasted the game as "stupid and moronic", and claimed that it put them off visiting.
The bar stood firm and defended their tradition, saying that each player had paid £4 out of their own pocket to play.
Some people in the video had even paid twice for a second game, the bar said.
The Wild Duck said the activity was "good fun" and had "no malice" to it.
They asked those posting negative comments to "remember we're providing a light-hearted service that we clearly advertise".
They even hit out at other industries in the region, saying "adult-themed performances receive far less criticism despite involving far more explicit content".
A spokesperson for the bar explained the idea came out of a viral video shared in the staff group chat.
They added it had since become a "guest favourite".
The controversial footage has more than 120 likes on Facebook and the post is captioned: "Do you think you have what it takes?"
One furious user said: "Until someone receives a trauma to their brain, neck and spine. What a stupid drink to optionally serve here."
Another questioned why the bar would "promote this sort of behaviour, you idiots".
They added that it "put me right off your bar".
But some praised the game, and seemed to enjoy the peculiar footage.
One encouraged user said: "Wow, genius. I'm gonna have a couple when I get there."
Another said: "Excellent. See use in a few weeks. Stag group on the way."
The bar added that customers are always asked if they prefer a "soft or hard slap".
Players are always checked up on by staff to make sure they're okay after the brutal game, according to the bar.
The Wild Duck said: "We never pressure anyone into taking part.
"If we sense someone is being pushed into it by their group, we always make sure the individual genuinely wants to participate.
"It's all about keeping the atmosphere fun and comfortable for everyone."
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