BILLIONAIRE Elon Musk has once again caused a stir on social media by changing his profile name on X to "Kekius Maximus".

The owner of the platform also updated his avatar to an image of Pepe the Frog wearing golden armor and holding a video game controller — here we take a look at why.

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Why Elon Musk changed his X name to Kekius Maximus

Elon Musk's unexpected move has sparked widespread speculation and interest, particularly within the cryptocurrency community.

The name "Kekius Maximus" is not a random choice — it is associated with a meme-inspired cryptocurrency token of the same name.

This token operates on multiple blockchain platforms, including Ethereum and Solana, and has gained significant attention in recent days.

Kekius Maximus surges in value

The most immediate and noticeable effect of Musk's name change was the dramatic surge in the value of the Kekius Maximus token.

Within 24 hours of the entrepreneur — who also owns Tesla and Space X — updating his profile, the token's price skyrocketed, with different reports suggesting by as much as 500-800%.

His choice of username and avatar reflects his ongoing engagement with internet meme culture and its intersection with the cryptocurrency world.

Pepe the Frog

The use of popular internet meme Pepe the Frog as his profile picture further emphasizes this connection.

This move aligns with Musk's history of influencing cryptocurrency markets through his social media activity.

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In a post on X, the billionaire teased: "Kekius Maximus will soon reach level 80 in hardcore PoE."

This is most likely a reference to the popular video game Path of Exile.

Musk is known for his unconventional and often provocative social media presence.

This name change serves as another example of his ability to capture public attention and drive online conversations.

Reactions

The cryptocurrency community has been particularly excited by this development.

Other meme-based tokens with similar themes, such as Pepe, have also seen price surges in the wake of Musk's profile change.

This is not the first time Musk has changed his name on the platform.

In January 2023, he famously changed it to "Mr Tweet" and humorously noted that the platform (formerly named Twitter) wouldn't let him change it back.

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Musk's actions on X carry significant weight due to his massive following of nearly 210 million users as of December 2024.

His posts and profile changes are closely watched and often have far-reaching impacts, particularly in the tech and cryptocurrency sectors.