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OWL'S THAT?

Duolingo users baffled by new icon and say app has ‘gone demonic’ after cryptic social media post

It's not the first time the Duolingo owl has changed its appearance
An image collage containing 1 images, Image 1 shows Close-up of the Duolingo app icon on an iPhone screen

THE popular language-learning app has shocked users with its new look - after scrapping its social media accounts.

The iconic logo - which now appears with three eyes - has blown the brains of fans.

Duolingo app update screenshot showing new features and performance enhancements.
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The learning app has freaked out users with its latest imageCredit: Reddit

Duolingo recently wiped its Instagram and TikTok accounts, followed by the mind-boggling message “gonefornow123".

Alongside the cryptic message was a set of two dead roses and three eye emojis in the bio description.

Its last post on platform X on May 17 read: “Real eyes realise real lies,” followed by another set of three eye emojis. 

One user asked: "I was updating a bunch of my apps and saw Duolingo had three eyes now??? I opened the what’s new tab and it’s like he’s gone demonic…?"

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"Could this be another sign of the second coming?" inquired a second user.

"The 3 eyes creep me out personally," admitted a third.

A fourth penned: "Why does Duo have 3 eyes??”

Duolingo has left its 16.7 million TikTok followers and 4.6 million Instagram fans baffled after disappearing without explanation.

A Duolingo spokesperson told ADWEEK recently: “Let’s just say we’re experimenting with silence.

"Sometimes, the best way to make noise is to disappear first.”

Duolingo’s Viral Owl Exit: The End of Duo?

Duolingo is a free language learning app that helps users master new words and phrases in a language of their choice.

The app delivers up game style language study tools in bite-sized lessons.

Users can choose from over 40 languages to learn from scratch, or simply to brush up on their knowledge of speaking a second language.

In October 2023, the Duolingo owl appeared to melt as part of a limited-time app icon change. 

Duolingo is the world's most downloaded free language-learning app.

Close-up of the Duolingo app icon on an iPhone screen.
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Duolingo is currently experimenting with silence on social mediaCredit: Getty
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